![]() ![]() The writer Susan Devaney provided the least important background information until the last paragraph of the article. Moreover, this news piece correctly applied the inverted triangle narrative way. The headline of Vogue UK’s article was smartly brought by a “Why” question, which would excite audiences’ curiosity and “make a promise about what you’ll gain” through reading this explainer article (Rayson, 2017). In addition to the latest fashion and celebrity news as usual, the website of Vogue UK focuses on the culture review as well, especially the topic is relevant to women, and the chosen online delivery for this article is an example for this.Īccording to the survey on 100 million headlines of the online deliveries, “this is why” is the second most engaging one which user would like to interact and connect with on Facebook (Rayson, 2017). Vogue UK – Why NASA Has Cancelled Its First All-Female Spacewalk Screenshot of Vice Media Kit: Vice is on a mission to empower young people (March 29, 2019) The education level is similar to the British Vogue’s, 78% of the Vice readers are highly educated and 55% works full time (Vice, 2019). The data of Vices’ media kit showed a relatively balanced gender ratio, which is 60:40 male to female. Higher than Vogue UK, the amount of Vice’s online users per month is 45.6 million (Vice, 2019). Vice aims to “empower young people”, and it targets 18-35 years old people visiting their online journalism and other productions (Vice, 2019). Including Vice news we are going to analyse, there are a total of 15 online brands for different cultures from Vice, such as i-D for fashion and noisey for music (Vice, 2019). Moreover, Vice Media was valued at around $2.5 to $2.7 billion at the end of 2018, and that figure was even as high as $5.7 billion in 2015 (“The Biggest Brand in Digital Media Has Lost Much of Its Lustre”, 2018). According to the press Adweek, Vice Media is a “unique” company which efficiently discovered the significant meeting point of three success elements including excellent journalism, positive revenue and the millennial attention (Bazilian, 2014). Founded in 1994, Vice Media is a digital-born media services originating from Montreal, Canada and currently based in New York (Bazilian, 2014). Screenshot of Vogue UK on Alexa: Most of British Vogue’s audiences are female (March 29, 2019)ĭissimilar to the traditional media services, Vice is only 25 years old. The portrait of the main audiences would then be the high-income females with graduate degrees and without children, and they normally browse Vogue UK website during work. ![]() Meanwhile, the #newvogue business model also contributed to 50% of the overall digital revenue of British Vogue that leads the year 2018 has become “financially the most successful in .uk’s 30-year history” (Vogue UK, 2019).īased on the traffic statistics from (2019), female readers account for the vast majority of the mentioned 3 million Vogue UK’s online audiences with an average age of 35 (Vogue UK, 2019). Based on their media kit 2019 (Vogue UK, 2019), Vogue UK achieved a major “milestone” which is obtaining over 3 million monthly unique users for their online journalism in July last year. In recent years, this publication and its products have been restructured toward the new editorial direction and had made certain impacts since the British Vogue’s first black male editor-in-chief Edward Enninful took the helm in December 2017 (Vogue UK, 2019). The Vogue UK began as the first international edition of the brand of Vogue in 1916 (Condé Nast Russia, n.d.). The well-known fashion magazine Vogue, launched in 1892 in the United States, is currently owned and distributed by the publisher Condé Nast. The purpose of this article is to compare two online news pieces on NASA cancelled all-woman spacewalk from the digital born service VICE and the traditional media agency Vogue, so as to analyse the methods creating more valuable web writing. Online journalism has got a big change with digital improvement and constant competition in this attention economy age (Bradshaw, 2018, p.8-9, Lantz, 2017). ![]()
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